For many years event planners and fundraising organizations strung a huge banner announcing their events and efforts across Shoshone Street running along Addison Avenue North.
This method of advertising was obviously not the most efficient, so discussions ensued about a having better and more permanent system. Designs for the project were submitted to the Twin Falls Community Foundation Board for selection.
Fundraising efforts included selling advertising on bricks, tiles and raised bubbles. A small monument recognizing our generous donors resides near the base of the archway at the city park.
In 2020, the Perrine Bridge style, 113-foot, 30-ton arch was installed. The graphics are on each side of the steel structure opposite of oncoming traffic.
The display is used for a wide variety of non-commercial messages. This includes information from Twin Falls City and County, CSI and other local schools, emergency and public safety notices like Amber Alerts, community events, and non-profit activities of many kinds.
We would like to give a special thanks to all those who donated to this project and especially to the Downtown Archway Committee for their tireless efforts in making this project a reality.
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